I’m a designer and illustrator who bridges strategic thinking with the joy of drawing. I build brands that connect with people; grounded in clarity and purpose, and alive with character and personality. 

For over six years I’ve worked across agencies, in-house teams and as a freelancer, helping clients large and small shape their visual identities and digital experiences. I’m comfortable in English, Italian and French, and my dual nationality (and time living in Cairo, London, Venice, Bordeaux and Florence) gives me a wide cultural lens that informs my work.

What sets me apart? I love incorporating illustration at every stage, from quick sketches to full brand systems, because I believe the best design has a human touch. Whether it’s a hand-drawn icon or a custom texture, those joyful details make a brand more memorable.