The overarching goal of Cold Club’s creative direction was to establish it as the go-to “fun” hot and cold therapy studio in Amsterdam. A place where people feel good, energised and above all, welcome. This was achieved through a bold and vibrant visual language that breaks away from industry norms, evoking the same excitement and energy as the post-session euphoria. Just like the contrast therapy experience itself, Cold Club’s brand identity is meant to surprise and invigorate. The logo, colour scheme and typography pack a punch, while the hand-drawn mascot reinforces the community-first values and inclusive ethos at the heart of the brand.