Falucca is a London-designed, Egyptian-crafted homewares and accessories brand. As co-owner and Creative Director, I led the brand’s visual identity and creative vision. The brand draws its name from the felucca, a traditional wooden Egyptian sailing boat known for its heavy canvas sails. This heritage textile serves as the foundational material for our entire collection. The identity balances sophistication with moments of playfulness. A bold, condensed wordmark introduces a timeless, slightly retro character, while the symbol above the “U” references the ancient hieroglyph for water, a subtle nod to the brand’s origins. Wood and water act as guiding themes, while the Falucca icon draws from the Ancient Egyptian deity Bennu, associated with the sun, creation, and rebirth. The colour palette is informed by the tones of the Nile and the pigments found in ancient wall paintings.