Selvatica produces honey from the rolling hills just outside Florence. Rooted in a philosophy of slow, sustainable cultivation, the brand celebrates the spontaneity of nature and the richness of local craftsmanship. The name Selvatica, meaning “wild” in Italian, inspired a visual identity full of energy and warmth, expressed through a dynamic logo, bold typography, and hand-drawn illustrations. The label system was developed to distinguish three honey varieties while maintaining a cohesive, characterful look across the range.